Fever 104
Fever 104
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Brand Fever
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NOW

Tatka Tollywood - RJ Jinia
3pm - 6pm

by RJ Jinia

campaigns

From the music manager's desk

Fever's verdict of a song to be a sure shot superhit. The next big hit in the bollywood industry.

campaigns

From the music manager's desk

Fever's verdict - The next big hit in the bollywood industry.

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Concept

Non Stop Action On Fever 104 FM

Never Ending Blackberry Action Anthem


The concept was to create a never ending action anthem/song. Listeners were asked to send in the action statements/pledges and the best 5 actions for the day were added to the existing jingle. Every day a new action anthem was created and played to the listeners with mentions of name of contributors.

Objective

To establish that Action is a language called Blackberry.


Results

Over thousands of action pledges through the campaign.



Fever 104
Fever 104